願景 Vision

始終走在中國經濟現代化的最前列，成為世界一流銀行。
Pioneer always at the forefront of China’s economic modernization,
strive to be a world-class bank.

使命 Mission

為客戶提供更好服務，為股東創造更大價值，為員工搭建廣闊的發展平臺，
為社會承擔全面的企業公民責任。
Provide better service to our customers, create higher value to our shareholders,
build up broader career path for our associates and
assume full responsibilities as a corporate citizen.

核心價值觀 Core Values

誠實 公正 穩健 創造
Integrity, Impartiality, Prudence, Creation

理念 Concepts

經營理念：以市場為導向 以客戶為中心
Business concept: Market-oriented, customer-centric
服務理念：客戶至上 注重細節
Service concept: Customer first, detail-focused
風險理念：了解客戶 理解市場 全員參與 抓住關鍵
Risk concept: Knowing the customer, understanding the market,
involving all associates, focusing on top priorities
人才理念：注重綜合素質 突出業績實效
Talent concept: Emphasis on comprehensive talent,
focus on business performance

作風 Style of Work

勤奮嚴謹 求真務實
Diligent and disciplined, seeking truth and reality

宣傳用語 Slogans

中國建設銀行 建設現代生活
China Construction Bank, Builds Modern Living
與客戶同發展 與社會共繁榮
Progress with Our Customers, Prosper with the Society
不斷創新 追求卓越
Continuous Innovation in Pursuit of Excellence
善建者行 成其久遠
An Excellence-pursuer, A Partner Forever