China Construction Bank Corporation (CCB) takes great efforts in tapping financial businesses including short message banking service and this market enjoys a bright future. In the first half of this year, CCB has started short message banking services at 18 CCB branches, and identified 3.2 million clients in this field. By the end of June, CCB has sent and received 18 million short messages, with the transaction volume of RMB 33 million.
As the major part of E-banking services, short message banking service becomes a highlight in this field. By the end of the first half of this year, 363 billion clients have become the short message clients of cell phone throughout the country. Thus we can dope out good potential in this market. With the establishment of the ‘E-Route’ brand, more and more clients become familiar with CCB short message banking services. Meanwhile, this new type of service also injects vigor into CCB’s e-banking businesses. At present, short message service has opened information sending, bill payment and other functions, including 13 services: notice for individual account change, maturity notice for individual deposit, chasing the individual for the loan, notice for bank card information, notice for early risk warning, individual account enquiry, notice for finance investment information, bill payment, payment for credit card and individual loan, corporate short message banking services, banking marketing and products promotion, customers relations maintenance, banking management and information. Short message banking service plays an important role in improving service, clients marketing, risk management and increasing efficiency, and so far has received a favorite response from the market.
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