China Construction Bank (CCB) Sichuan Branch will start to accrue the interest rate of the demand deposit account under RMB 300 deposit per day at a rate of 0.01%, and charge fee of RMB 10 for the same account on every July 1st. The notice over the interest rate reduction and fees has been displayed at over 600 CCB outlets of Sichuan Branch today (May 31).

The major objective of lowering the interest rate and charging fees for a small amount of the demand deposit account is to improve the quality of services and cut down the cost, and to promote wealth management and activate passive accounts. This measure is carried out with its own characteristics as follows: first, with the consideration of Sichuan’s economic conditions, CCB sets the amount limit of the demand deposit account at RMB 300 far lower than RMB 500 of CCB Shenzhen Branch limit; second, in light of offering quality services to all kinds of clients, when CCB nails down the criterion over charges, CCB also set some preferential policies such as to offer charge free accounts for students and persons with low income and charge no fee for the third party collection and payment account, and accrue the interest rate at the bench mark rate; third, before this July 1st, clients can cancel their passive and unnecessary accounts and CCB would charge no fee for the cancellation.

The advantages of this measure are: first, by means of collecting fees, CCB can urge clients to cancel their unnecessary accounts to improve the network operation speed and the service quality; second, CCB can help customers to advance wealth management awareness and manage their assets in a right way.

CCB wishes that this measure can be accepted and supported by all clients and promote all customers to cancel their passive and unnecessary accounts. In this way, all clients will not pay additional expense, can manage their assets in an easier way and play a positive role when CCB improves its service efficiency and quality. It is a best choice and will reach a win-win goal. CCB always follows the principle of focusing on customers services and currently, is committed to improving service efficiency and quality throughout the whole bank. This measure of clearing out passive and unnecessary accounts is just one of CCB’s programs. Yet there are still many approaches for CCB to carry out to improve services and increase efficiency. CCB will take further step to streamline procedures and improve staff capabilities to offer better services for customers in a practical way.