CCB Long Card (Dragon Card), Pioneer Brand of the Year

The Long Card (Dragon Card) of China Construction Bank (CCB) was awarded as the ‘Pioneer Brand of the Year’ among bank cards at the awarding ceremony of the Pioneer Brands of the Year in China on December 28, 2004. The Pioneer Brand of the Year was voted by questionaries answered by students in more than 300 universities throughout 31 provinces, cities and autonomous regions since the latest May. This campaign was conducted jointly by the Central Committee of Youth League, All-China Students' Federation, China Youth Zeitgeist Cultural Co., Ltd. and Sinomonitor International. All awards were assessed according to index of market share, brand loyalty, market penetration, etc. 

Since 1990 when CCB started to issue the first Long Card, CCB has always upheld market-oriented and customer-centered guidelines to offer new products tailored to customers needs, so that CCB products progressively have more functions and services system has been improved day by day. So far, the amount of the Long Card issued has amounted to 157 million, ranking the leading position among the same products in China. In 2004, the Long Card was awarded as the Pioneer Brand of the Year among bank cards, from which we can see that CCB Long Card has become one of consumers favorites.

CCB Long Card has experienced more than ten-year growth. So far, CCB has offered Long savings card, Long credit card, Long quasi-credit card, Long international debit card, Long animal savings card, Long joint card, Long securities card, Long business card, Long automobile card, Long Unicom card and Long wealth management card, etc. Since May of 1990 when CCB offered quasi credit card integrating cash deposit and withdrawal, purchase charging, purchase credit and other services, CCB has always attached importance to customers needs to develop new products. In April of 1994, CCB became the first bank to offer debit savings card with services of cash deposit and withdrawal and purchase charging. In 1995, CCB started to offer cards that bear the names of CCB and a partnership organization. In February of 1999, CCB again became the first bank in China to issue Long animal savings cards to teenagers. In November of 2001, CCB issued the first Long securities card by which you can open an account to access securities purchase services (open-ended and close-ended funds, book-entry treasury bonds). In April of 2002, CCB issued international debit cards in Beijing, Shanghai and Guangdong. In June of 2003, CCB signed an agreement with the competent department of State Education Ministry to issue a kind of the Long card tailored to teachers and students in about 100 universities and colleges. In August of 2003, CCB issued the dual-currency international standard credit card, the Long Credit Card. It offers two currencies, can be used both at home and abroad and you can pay it after consumption. It also can pay overseas expenses with RMB and has the revolving credit. In June of 2004, CCB initiated to issue Long business card tailored to organizations. It can provide services such as payment, settlement, finance management etc when companies and institutions replenish inventories and conduct other business activities. In August of 2004, CCB issued the first Long automobile card, targeted to individual cars buyers. In September of 2004, CCB signed an agreement with China Unicom and announced to issue a Long Unicom card throughout the whole country. It will integrate finance and communications services. And in November of 2004, CCB issued Long wealth management card—‘Happy Investor’ in Beijng, Shanghai, Fujian and Xiamen. This card is designed for VIP customers and can offer value-added services.

CCB has always committed to developing new products and services to meet various customers needs so that customers can access better bank card service in a more effective and efficient manner. In terms of card services, it not only has cash deposit and withdrawal and purchase charging functions, but also can offer third-party collections and payments. It collects salaries and pays telephone bills, cell phone bills, and insurance premiums on behalf of the client. It also offers services in securities transaction settlement, bank securities account transfers, housing account management, foreign currencies trading, consumer loan automatic payment, covering multiple facets of the economy. CCB Long card network has always been upgraded and improved and now the system is more stable and secure. And the success rate of network transactions has been substantially increased. It ranks the leading position among domestic commercial banks products. CCB Long card services can be accessed in all provinces, autonomous regions and cities administrated directly under the central government. And CCB provides services of cross-bank transactions to expand services coverage and create a more convenient and efficient conditions for card holders. So far, you can access card services not only at CCB’s outlets but also by electronic means. That is to say, you can receive more effective and efficient CCB 24-hour card services by logging onto Internet, by telephone and by cell phone. CCB has merchants in hotels, supermarkets and touring cities, equips ATM, POS and other self-service terminals, and has self-service banks in all large cities. At present, CCB has 15,000 Long card processing outlets, over 140,000 merchants, over 12,000 ATMs and more than 400 self-service banks throughout the whole country. We can see that the Long card network has covered all China and you can access its services in shops, hotels, restaurants, hospitals, entertainment facilities, etc. The Long card is closely related to your daily life.