CCB and China UnionPay Enter into All-round Strategic Cooperation Agreement

After the successful IPO in Hong Kong, CCB has been accelerating its development. On November 24, CCB once more joined hands with China UnionPay and signed the Strategic Cooperation Agreement in its Beijing headquarters building to launch all-round and in-depth cooperation in the areas of brand, UnionPay standard Long Card, improvement of card environment and new businesses.

The two companies will take advantage of their well-known brands, i.e. CCB Long Card and China UnionPay, to promote marketing of UnionPay Long Card and forge a quality brand. To solve the problem of inter-bank acceptance of the card as soon as possible, both sides agree to establish a rapid link mechanism between CCB’s hotline 95533 and China UnionPay’s hotline 95516, with the purpose of simplifying the process of handling customer complaints and improving the image of both CCB and China UnionPay. In addition, the two partners will strengthen cooperation in emerging payment channels, product R&D, value-added services and risk management.

Since CCB launched its first Long Card in 1990, the bank has been following the mission of providing “market-oriented and customer-centered” services. It is enriching the product line and functions as customer needs change. With the expansion of service network, CCB Long Card has become one of consumer’s most favored bank cards. China UnionPay is the only organization specializing in inter-bank information exchange of bank card in China. Since establishment in 2002, it has been working with its member banks to realize bank card networking nationwide. The inter-city and inter-bank card business among different Chinese member banks has basically become a reality and from 2004 started expanding in the international market with the purpose that wherever there are Chinese people there will be a China UnionPay Card.

CCB has been keeping close cooperative relations with China UnionPay. The purpose of the strategic cooperation agreement is to jointly cope with the competition and challenges of the financial industry which will soon be completely open to international players, accelerate bank card innovation, improve card environment, explore the international bank card market, forge a sophisticated service system for overseas Long Card holders, build Long Card brand and raise the international competitiveness of the national financial industry and financial brands.