On June 8, the issuing ceremony for Renmin University Long Card was held by China Construction Bank (CCB) and Renmin University in the Century Sports Center of Renmin University. CCB’s President Chang Zhenming and Vice President Fan Yifei, and Renmin University’s President Ji Baocheng and Vice President Chen Yulu attended the ceremony.

The University Long Card is a credit card based upon the Long Credit Card (dual-currency) and issued by CCB in partnership with well-known universities. It inherits all the features of the Long Credit Card such as consumption first repayment later, dual-currency and 50-day-long grace period. By using this card, teachers and students in Lanzhou University may purchase goods such as PC, mobile phones, home electrical appliance and furniture by installment and on an interest-free basis. The fresh graduates may request CCB to provide credit reports by filing an application. Cardholders may get the aviation accident insurance for free and get discounts for their consumptions such as foods, goods, books and travel if they use the card to purchase air tickets in designated places. CCB and Renmin University of China not only introduced a credit card up to international standards to the teachers and students but also introduced an international popular consumption concept to higher educational institutes. This card may increase the financial knowledge of the students of Renmin University, enhance their wealth management abilities and promote the establishment of student credit system. The Long Card of Renmin University may make the alumni of Renmin University feel proud of their alma mater and have a strong sense of identity.

Renmin University of China (RUC, also known as the People's University of China) is a key university in China. The RUC's strengths emphasize the humanities and social sciences, however, the university also embraces disciplines in the area of natural sciences. The RUC is a comprehensive research-orientated university. Since its establishment, RUC students and teachers have always endeavored to carry out its redoubtable injunction to "unceasingly strive to be always in the vanguard". The RUC shares a common fate with the Party and the nation. Through prudence, dedicated effort, active and practical exploration, the RUC has become an important teaching and research base in the areas of the humanities, social sciences, and management science in China. Owing to its efforts in spreading and popularizing Marxism in China, for its achievements in developing philosophy and the social sciences in China, and on account of its indispensable contributions to the cause of socialist construction and reform, the RUC is regarded as "A Standard in the Humanities and Social Sciences in China’s Higher Education Sector".

Since the issuance of the Long Credit Card (dual-currency) on August 8, 2003, CCB has been expanding its market share and accelerating product innovation by making the best use of its advantages. CCB has issued the largest number of dual-currency credit cards among the state-owned banks. The launch of Renmin university Long Card demonstrates that CCB will make more efforts in promoting the expansion of Long Card with famous universities and make active contributions to the credit establishment in universities.