On the afternoon of July 23, 2006, CCB held the launching ceremony of its Taoyuan Renjia Long Card in the Taoyuanjun residential community club, Shenzhen. It is the first community financial card issued by a domestic bank in China. Fan Yifei, Vice President of CCB, addressed the ceremony.

It is said that the Taoyuan Renjia Long Card integrates the functions of bank card and gate security card and combines financial services with community management. With all the financial functions of CCB Long Card, the Taoyuan Renjia Long Card allows residents to make deposit and withdrawal, transfer and payment, consumption and settlement, mortgage loans, payment of property management fees and wealth management. It also delivers residential community management functions and residents can use it as a key card or to enjoy the community club services, property management services and public welfare services.

As the first community financial card in Shenzhen, Taoyuan Renjia Long Card demonstrates CCB’s philosophy of providing financial services for community residents and integrating financial services with property management functions. The launch of residential community financial card is of special significance for CCB to deliver customized products and services and the building of harmonious communities and social environment.

CCB is the first listed bank among the four major state-owned banks. Over years CCB has built its competitiveness in individual services and developed the nationwide distribution network, a professional team of customer managers, sound brand image and wide customer base. So far CCB has issued over 170 million pieces of bank cards, which is among the largest number of bank card issued in China. Today, CCB has incorporated “providing customers with the best services” into its strategic vision and built the “customer-centric” business philosophy deeply in the heart of its employees and daily work. Its efforts of expanding business channels, developing human resources and strengthening product innovation and technological support have effectively improved customer services and raised their satisfaction.

As a well-known super-large residential community in China, Taoyuanju has been honored as one of the “30 most influential residential communities in China” by and won the “International Residential Community Golden Award of China”, “Healthy Demonstration Residential Community in China” and “Green Community” from various ministries and local governments.

The cooperation between CCB and Taoyuanju shows that CCB’s financial services have reached further out to customers. Providing the one-stop services for community residents also marks the beginning of the bank’s efforts of strengthening community financial services and proves its commitment to improving financial service capacities, providing customers with the best banking services and growing into a leading international retail bank.