In the award presentation ceremony recently held for the first Top 10 of Chinese Financial Marketing Award, the three cases entered by CCB, including the one on the marketing of China Mobile’s fund management network, were recognised with a Top 10 of Chinese Financial Marketing award and a Top 10 of Chinese Financial Marketing Excellency Award.  In addition, a "Top 10 of Chinese Financial Marketing Charity Marketing Award” was specially granted by the organising committee.

In the last few years, by steadfastly embracing a customer focussed and a marketing orientated operating concept, CCB has been continuously increasing its marketing efforts.  As a result, there have been significant enhancement in its marketing level and marketing capability and rapid development in its various business areas, so much so that it has received full approval from domestic and overseas investors as well as from all quarters of society.  As at June 30th 2007, CCB has about 78,000 clients in corporate loans and bill discounts and has established extensive business ties with the majority of major domestic conglomerates and leading enterprises.  In 2006, of the top 500 enterprises ranked in terms of sales, 460 had set up close business cooperation relationship with CCB.  In marketing, a team model is mainly adopted in CCB.  In this model, customers are segmented according to their distinguishing features and risk characteristics and different marketing methods are applied for different customer segments.  Through such innovative marketing methods as the formation of cross-departmental and/or cross-regional task teams, customers' needs in financial services are met by providing them with individualised, high quality, professional and integrative products and services.  <In fact, the case which wins CCB the Top 10 of Chinese Financial Marketing award—marketing of China Mobile’s fund management network—reflects CCB’s capability in providing its conglomerate clients with innovative services.  By applying creative marketing concepts, CCB has developed a fund settlement network system for the China Mobile Group.  So far, the system has been in stable operation for four and a half year and has won much laudation from the client.  The cases which have won the Top 10 of Chinese Financial Marketing Excellency Award—the “The Adoption of Creative Thinking in Setting Up a Pilot Marketing Project in Tsinghua University” and “Successful Consecutive Marketing to Union Hospital and Fuwai Hospital”, on the other hand, reflect how CCB applies its task team methodology in providing comprehensive financial services to its clients through process reengineering, demand partitioning and product innovation.

Since its listing, while striving to achieve fast and sound development, CCB has been conscientious in assuming its corporate social responsibility.  It has carried out a lot of work in supporting the harmonious development of the economy and society, in sponsoring cultural and educational undertakings, in caring and helping underprivileged groups, in environmental protection and in various other social causes.  In the last 12 months, it had donated 120 million yuans to help middle school students from 28 provinces, municipalities or autonomous regions mainly in the central and western areas with excellent scholarship and good characters finish their schooling.  It has also donated 50 million yuan to start up the “Impoverished Mothers of Heroes & Exemplary Workers in China” subsidy programme to help solve livelihood problems of the mothers, wives or relatives of heroes and exemplary workers from the PLA, Armed Police or the public security system.  It was also a sponsor of the Special Olympics World Summer Games 2007 and had organised a series of related welfare services.  All these have received extensive approval from all quarters of society.

The present assessment activity is jointly hosted by the Chinese Banker magazine and China Financial Market Research Centre.  The assessment covers industrial segments including banking, funds, insurance, etc and will surely be a driving force in the improvement of the overall standards of Chinese financial marketing.