Long Auto Card designed by China Construction Bank (CCB) to serve individual car owners is a lifestyle credit card and was issued firstly last August in Zhejiang province. At that time when clients went to CCB’s counters to apply for this Long Auto Card, they surprisingly found that they can get various value-added services such as discounts or preferential prices from gas filling, tickets, insurance and etc. This card is fashionable and elegant, printed with four English letters of ‘AUTO’ on it. And Long Auto Card made it debut on July 8 in Dalian. So far, Long Auto Card has been issued in Beijing, Zhejiang, Shenzhen, Suzhou, Fujian, Ningbo and Chongqing.

Long Auto Card launched by CCB and VISA jointly is a credit card tailored to a certain client group. It is reported that the lifestyle credit card is a featured card customized to different client groups with different life styles. In foreign countries, lifestyle card holders can access personalized financial services from banks and thus this card is very popular among clients. A CCB insider said, CCB actively takes efforts in following the innovation trend of the international credit card and has made an extensive analysis over the potential needs of customers in the niche market. Due to the increasing number of individual cars in our country, CCB launched Long Auto Card tailored to individual car owners in the right time. Based on all functions of Long credit card, Long Auto Card’s customized services are in the spotlight.

After the issuance of Long Auto Card in Zhejiang, CCB Zhejiang Branch cooperated with Sinopec and Ping An Insurance to offer preferential policies to customers in terms of car insurance and gas filling. In this way, CCB guarantees card holders the maximum benefit. Based on this, CCB developed a wide scope of value-added services. For instance, CCB cooperates with travel service companies to provide tickets discount in nearly 60 sight spots for card holders. Thanks to the value-added services, Long Auto Card became a popular card in Zhejiang in a short time.

Long Auto Card also received a warm response in Shenzheng. And after it was issued in Fujian at the end of this May, lots of car owners showed their interests and made inquiries over its value-added services and related functions.

Long Auto Card made its debut in Beijing, with value-added services including gas filling, maintenance, car beauty and care, rent, insurance, etc. This card helps card holders save their expenses. All card holders can receive the following discounts: 5 cents less for gas filling at any Sinopec gas station, 40% off for car insurance at certain insurance companies, 40% off for maintenance at 24 maintenance centers, 29 4S shops, 10% to 40% off for car beauty and car care at 31 car beauty and care centers, 10% to 20% off for rent at 4 car rental centers, etc. So we can see this Long Auto Card can help car owners save thousands of money per year.

In Dalian, Long Auto Card holders may not only enjoy all discounts mentioned above, but also receive an IC gas filling Card that offers preferential prices for card holders in terms of tickets in sight spots, car maintenance, car beauty and care, and installation of equipments against theft and sound system, etc.

Thanks to the featured services, Long Auto Card became a popular card in the spotlight. This shows that only the product met customers needs can become the most dynamic product with potential capacities in the market. And the launch of Long Auto Card signifies that CCB has made its progress in the development of financial products and services. By the end of this June, Long Auto Card issued had accumulated 43,000 in Zhejiang, Shenzhen and other regions.