Identify the target and arouse all efforts to make prosperity
 Ensure the leap-forward development of E-banking services

 

　　On 27-28 October, the first national working meeting of CCB on E-banking services was held in Beijing. Zhang Enzhao, President of CCB presented the meeting and made important speech. Deputy President Luo Zhefu reported to the meeting. Participants included several hundreds of heads of relation functions of head office, related chiefs of subsidiary banks and director of related business departments.
　　 The E-banking services of CCB has passed the staring stage after 4 years of development since its launch in 1999 and entered a stage of fast and strategic development. Therefore, this meeting is a significant one as a connecting link between the preceding and the following. The main task of this meeting is to summarize achievements in E-banking services during past 4 years, exchange experiences in product innovation, market exploration and business management, analyze current situation, discuss and design business development plan for next two years, define the direction and strategy of development of E-banking services, dispose resent tasks to ensure the leading position of CCB in E-banking services market in future 2-3 years.
　　 During the meeting, Zhang Enzhao at first analyzed the strategic role of E-banking in future reform and development of commercial banks. He said, launching of E-banking services is a historical task of commercial bank honored by this age and a inevitable option to compete with industrial peers. E-banking represents the development direction of modern commercial bank and is the internal driver for CCB to raise core competitiveness. It is the urgent requirement to meet diversifying demand of customers.
　　 He emphasized that under current circumstances, all units of the bank should be fully aware that E-banking business of CCB had entering a critical juncture. We should take decisive measures so as to make historical breakthrough in the past two years, otherwise the lagging of E-banking services would have negative impact on the operation and development of all businesses of the bank and as a result, the market share and high-end customer base would face great challenges.
　　 In reviewing E-banking development of CCB, Zhang Enzhao affirmed the achievements made in this field. He said, after development in past 4 years, CCB has established E-banking service system, including network bank, VIP service system, Service Center; with the increase of customers and transaction scale, E-banking has become an important channel and link to serve and contact customers as well as improve internal management; through E-banking services, we has stabilized our client base and attracted a group of high profile clients, such as Ministry of Finance, SINOPEC, China Mobile, COFCO, FAW.
　　 He said, concerning the strategic positioning, E-banking services is main operation channel in parallel with operation organization and account manager, is the link with customer and main platform of service innovation. The guiding principle of the bank is to promote “E-banking” brand, set up E-banking product framework with complete categories and apparent strengths with customer as center, market as direction, traditional service as bases and informatics as support with a view to form E-banking service system featuring multiple channel integration and complementary advantages, push the fast development of the business and make contributions to the development of integrated services. In the past two years, the overall objective of E-banking is to perfect product’s functions, optimize product structure, enlarge service scale and raise market share. He emphasized that business scale was of particular importance, the customer base, transaction value and volume and other index of E-banking product and channel should undergo large-scale development and be listed among the best. By the end of 2005, the proportion of E-banking service customer should amount to 10% (which should be higher for those in well developed regions) of all business for the subsidiary bank.
　　 Based on the requirements of fast development of E-banking service, Zhang Enzhao defined the working focus of E-banking service in the future. According to him, the main task of 2004 is to promote “E-banking” brand and improve the function of E-banking products with focus on enlarging the customer base and transaction scale. The task of 2005 is to further enlarge the scale of the market, lift image of “E-banking”, restructure E-banking products, establish preliminary charging system of E-banking service and lead the market in this field. He emphasized on many occasions, E-banking should become the main channel of business operation and market exploration and all business units should transfer the non-currency financial products to electronic channels. In addition, E-banking service should make innovation according to the characteristics of the channel.
　　 He also pointed out, the well development of E-banking requires good handling of several relations: relation between traditional service and E-banking service; the relation between three main marketing channels, namely operation organization, account manager and E-banking; relation between long-term development and short-term economic returns. The dialectical relation between three channels should arouse special attention; operation units are the foundation of traditional business; E-banking plays a significant role in transforming the function of business units and is a extension of the foundation; account manager is able to make complementation to the non-contact E-banking business by giving play to the flexibility of people.
　　 Concerning unifying thought, raising awareness and realizing the strategic transition towards E-banking, Zhang Enzhao raised several requirements. On the first place, the President of branch bank shall be responsible for putting E-banking as strategic focus of the bank. On the second place, the bank shall increase investment, adjust structure of resources allocation and provide adequate human, fund, asset and other resources to satisfy the requirement of E-banking service according to the requirement of fast development of business to create favorable conditions for the fast development of E-banking service. Thirdly, innovation activities shall be enhanced and rolling development mechanism shall be established. Fourthly, marketing activities should be reinforced with brand promotion as critical point. Fifth, risk control shall be strengthened to ensure the stable operation of the system.
　　 It was his hope that the bank could take advantage of the opportunity of E-banking working meeting, unify thought, raise awareness, make major efforts and innovations, proactively develop E-banking services with a view of creating new prospect of E-banking services.