The First Co-Branded Credit Card Is Soon to Be Released in China

On the afternoon of May 18, 2006, CCB and Shanghai VW held a signing ceremony for the cooperation agreement on Shanghai VW Long Card. It was announced that both parties would soon issue Shanghai VW Long Card, the first co-brand credit card in China. It is reported that this card is a credit card co-branded by CCB, Shanghai VW and Visa International and customized for car owners and dreamers of Shanghai VW. The signing of the agreement makes CCB the first domestic bank to issue dual-currency credit card together with the automaker and marks a successful innovation in the credit card service area.

It is introduced that the upcoming Shanghai VW Long Card is a co-branded credit card up to international standard and a type of personal financial services under VW’s Techcare brand. The card is targeted at the owners of VW cars and those who wish to purchase VW cars and is aimed at offering benefits for customers in their purchase of auto parts and the whole vehicle. In addition to all the features of a traditional Long Credit Card (dual-currency), Shanghai VW Long Card has the following three extra functions. First, reward points for cash. Cardholders may get reward points equivalent to 6 yuan for every 1000 yuan they spend. They may use the reward points to offset the corresponding cash value when they purchase the whole vehicle, fittings, accessories, and components or exchange the second hand vehicles for new ones in over 700 VW retail outlets. Moreover, these reward points can be used with other benefits together. Second, Shanghai VW car owners may join the Shanghai VW car owners’ club right now to participate in a wide range of colorful activities including, regular vehicle maintenance, roadside service, and self-service traveling. Third, CCB and Shanghai VW will bring more benefits to cardholders by organizing test-driving and group purchase activities. The representatives from CCB and Shanghai VW said that the partnership between two powerful players aims to develop an outstanding co-branded vehicle credit card and offer the best vehicle financial services for VW customers.

To enable the customers to get the card they want, Shanghai VW and CCB launch an activity to let customers choose the card design by themselves. Through initial selection, 4 options were identified through preliminary selection and they are available at longcard.mysvw.com or www.svwlongcard.com, the official websites of Shanghai VW. The card design winning the most votes will be selected. You may log on our website to vote and launch a pre-application for the credit card. Shanghai VW and CCB will present a special gift to the early comers who have voted and submitted their applications.