CCB supports the national housing construction and the housing consumption of residents with quality services

On June 22, the 2006 China Real Estate Financial Forum & the Third Quality House Properties Award Ceremony hosted by CCB and sponsored by the Financial Committee of China Real Estate Association was held in the beautiful port city of Dalian. With the theme of “healthy development and serving the public”, the forum is a response to the real estate industrial regulatory policies recently issued by the Chinese government and fully demonstrates the commitment of CCB to serving the people, supporting housing construction and consumption, promoting the sustainable and healthy development of the real estate industry, meeting the housing demands of ordinary people and better serving the society and the public.

On the same day, CCB spokesperson noted that as the first bank in China launching the land development and commercial housing credit service, housing public accumulation fund services and housing savings and loan business especially for individual residents, CCB is an active player in and has witnessed the whole development process of housing system with Chinese characteristics. The growth of its real estate financial services is closely linked with the economic system reform of China and the daily life of the Chinese people. In the process of supporting the healthy growth of the Chinese real estate industry and the improvement of the living conditions of the people, CCB keeps making financial product innovation and enhancing services and has grown its business remarkably. Statistics show that over more than 2 decades CCB’s real estate development credit has increased from over RMB3 million to almost RMB300 billion, holding one third of share in the domestic market and individual housing loan balance exceeded RMB580 billion. It has issued more than RMB1280 billion of individual housing loans accumulatively, offering strong credit support for the development of housing market and meeting the housing needs of ordinary people. ““Wanna buy house? Come to CCB” has become fairly popular.

Over more than 2 decades, from as early as supporting related government agencies in exploring and implementing the housing construction system reform and construction industry and basic construction management system reform, studying and designing the first group of housing reform pilot model and implementing the housing public accumulation fund system to launching the national housing project for low-income urban residents and constructing affordable housing, starting housing consumption and building a well-off society in a comprehensive way, CCB has been following the principles of “serving the reform and the people” from a strategic perspective and with a strong sense of responsibility for the country and the society, making best use of its real estate financial service functions, participating actively in the national housing construction undertaking, supporting housing development and system reform and making relentless efforts towards the goal that all the people have their own houses and live a happy life.

The spokesperson said that with over 20 years of experiences of providing real estate financial services CCB has not only cooperated effectively with governments and construction, housing properties, planning and land authorities at all levels, properties owners, intermediary and guarantee organizations but also established close business relations with more than 5,000 real estate developers and 600-plus public accumulation fund centers and sub-centers. It has accumulated rich experiences in project financing, project assessment and project cost consulting, built a strong brand, developed a team of skillful real estate financial professionals and established a real estate financial operational and management system characterized by diversified financial products and services, modern information technology, extensive marketing channels and market competitiveness.

Under the new market situation and in line with related national policies, CCB will learn from the advanced experiences of international banks to improve and spread the business model of individual credit center, study and launch customer-tailored individual housing financial products, provide more flexible repayment methods, offer individual residents and households comprehensive wealth management services, continue selecting quality real estate developers as partners, implement differentiated services in terms of mechanism, service, efficiency, price and product to provide better financial support for real estate developers and help those developers with strong financial strength, high quality and sound performance and reputation grow big and strong, stressed the spokesperson.

The spokesperson said that as a public bank successfully listed in Hong Kong CCB has the sincerity and more importantly the confidence to support the reform and serve the public. CCB will always give priority to “providing customers with the best services” to further raise the sense of service, highlight its uniqueness and advantages, provide customers with increasingly professional and tailored financial products and services through business optimization, service upgrading, channel diversification and product innovation and make contributions to improving the housing system and healthy growth of the real estate industry and building a harmonious society where people live a happy life.