On July 1, 2006, CCB realized the connection between its 95533 customer service hotline and 800-820-0588 credit card user service hotline. The trial operation over the past days ran smoothly. So far, CCB has become the first Chinese bank completing the connection between customer service hotline and credit card service hotline. From now on, customers of the bank in 13 provinces and municipalities including Jiangsu, Sichuan, Hainan, Shanxi, Gansu, Anhui, Jiangxi, Chongqing, Dalian, Guangxi, Ningxia, Xinjiang and Inner Mongolia can enjoy credit card telephone services by dialing 95533 and following the voice instructions.

Sources in the e-bank department of CCB headquarters say that at the beginning of this year CCB came up with the idea of connecting the customer service hotline with credit card 800 hotline in response to the rapidly increasing demand of customers. A large number of human, material and financial resources have been pooled to that end. The bank initially completed the connectivity between the call center consolidation project and the credit card user service center at the end of June and plans to expand the connectivity across the country in November to offer customers one-stop services. It is said that prior to the link between 95533 and 800 hotlines CCB’s customers had to remember two telephone numbers, i.e. 800 for credit card services and 95533 for other services. The fairly long 800 customer service number is hard for customers to remember. After the connection customers just remember the 95533 service number to enjoy comprehensive services including business consultation and transaction.

The connection between the 95533 customer service hotline and the 800 credit card service hotline of CCB is another innovative service offered by the bank to its customers. As an unprecedented move in the domestic banking sector, it will have a far-reaching influence on the innovation of customer services of the entire industry.